Set up a standardized CRM system tailored for local media sales
Client/AE data pre-loaded Automations already in place
CRM includes industry-specific workflows, sales stages, and reporting metrics. Provide training on effective CRM utilization.
KPI Development
Define leading and lagging key performance indicators to measure sales effectiveness.
Establish reporting structures in the CRM to track leading and lagging indicators.
Develop a framework for ongoing performance evaluation and optimization.
AI Productivity Tools Implementation
Integrate vetted AI-driven sales productivity tools to enhance efficiency in LinkedIn.
Automate routine tasks such as follow-ups, data entry, and reporting.
Provide training on AI tool utilization to optimize workflow and decision-making.
Value Proposition Development
In a workshop with sales team, craft a clear and compelling sales narrative tailored to local media clients.
Develop supporting marketing and sales collateral.
Ideal Customer Profile (ICP) Development
Analyze existing customer data to refine target audience parameters.
As part of a sales department workshop, develop an actionable ICP strategy to businesses most likely to buy.
Onboarding Framework
Develop a structured onboarding plan for new sales hires.
Provide documentation, training guides, and tracking mechanisms.
Sales Playbook Development
Compile all foundational work into a structured Sales Playbook.
Include CRM workflows, ICP strategies, value proposition details, and onboarding procedures.
Provide a reference guide for the media property’s sales team to ensure long-term consistency and effectiveness.
Integrated into CRM
With structured coaching, modernized tools, and proven strategies, we are veteran media sales leaders that empower sales teams to excel with clarity, confidence, and measurable success.